Bradley's Fine Jewelers · Jacksonville, NC
Preferred Platinum Jewelry Care
Premium protection that goes further than a standard warranty. The Preferred Platinum Jewelry Care Plan covers accidental damage, stone replacement, and everyday wear repairs for the life of your piece.
Jewelry is among the most meaningful purchases many of us make. It can signify great love, commemorate a milestone, and serve as a lasting legacy for generations. That is why it deserves the premium protection of a Preferred Platinum Jewelry Care Plan, available at Bradley's for both fine jewelry and watches.
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Fine Jewelry
Jewelry Care Plan
Lifetime coverage for the life of the piece or up to total replacement cost.
- Stone Replacement — Replacement of stones, including the center stone, as a result of covered accidental damage.
- Cracked or Chipped Stones — Repair or replacement of cracked or chipped stones, including the center stone.
- Broken Prongs and Mountings — Repair of broken, bent, or worn prongs and mountings to keep your stones secure.
- Broken Bracelets and Chains — Repair of broken bracelets, chains, knots, and kinks.
- Earring Posts and Backs — Repair of broken earring posts or backs.
- Pearl Strands — Repair of stretched or broken pearl strands.
- Cracked or Thinning Ring Shanks — Repair of cracked or thinning ring shanks to restore structural integrity.
- Stone Tightening and Resetting — Tightening or resetting of loose stones as needed.
- Ring Sizing — Re-sizing when structurally possible, excluding initial sizing at purchase, eternity bands, and invisible settings.
- Rhodium Plating — Cosmetic rhodium plating of white gold provided once every two years for the term of the plan.
- Soldering — Soldering as required, covered as a repair (not at the time of purchase for engagement and wedding bands).
The Preferred Platinum Jewelry Care Plan can be added to any new purchase, or to an existing piece in like-new condition regardless of where it was originally purchased. Item must be evaluated by our team before coverage is issued.
Watches — 5-Year Plan
Watch Care Plan
Five-year protection plans for timepieces against accidental damage and mechanical failure.
- Stem and Crown Damage — Accidental damage to the stem and crown is covered under the plan.
- Case and Bezel Damage — Accidental damage to the case or bezel is covered.
- Crystal Damage — Accidental damage to the watch crystal is covered.
- Leather and Rubber Straps — Deep scratches, rips, or gouges to leather or rubber watch straps are covered.
- Water Damage — Water damage to water-resistant products is covered when reported within 30 days of first noticing the problem.
- Broken Clasps and Links — Repair of broken clasps or links in metal watch bands.
- Mechanical Failure — Coverage for mechanical failures that occur during the term of the plan.
- Metal Band Scratches — Deep scratches or gouges to metal watch straps, bands, or bracelets are covered.
- Battery Replacement — Replacement of batteries due to failure or depletion, up to one battery per year, supplied and fitted by the selling retailer.
Watch plans are valid for 5 years at a time and can be renewed. Minor surface scratches incurred through normal wear are excluded. Water damage must be reported within 30 days of first noticing the issue.
Important Exclusions
What Is Not Covered
This is an accidental damage and maintenance plan, not an insurance policy.
- Minor surface scratches from normal everyday wear
- Loss or theft of any kind
- Initial ring sizing at the time of purchase
- Eternity bands and invisible set jewelry for re-sizing
- Soldering of engagement and wedding bands at time of purchase
- Rhodium plating more than once every two years
- Battery replacement more than once per year (watches)
- Water damage to watches not reported within 30 days
How They Compare
Preferred Lifetime vs. Preferred Platinum
| Benefit | Preferred Lifetime Warranty | Preferred Platinum Plan |
|---|---|---|
| Cost | Free with purchase | Added protection plan |
| Accidental Damage | ✗ Not covered | ✓ Covered |
| Center Stone Replacement | ✗ Not covered | ✓ Covered |
| Small Diamond Replacement | ✓ Up to .20ctw | ✓ Covered |
| Ring Re-Sizing | ✓ Once per year | ✓ When possible |
| Rhodium Plating | ✗ Not included | ✓ Once every 2 years |
| Broken Chains and Bracelets | ✗ Not covered | ✓ Covered |
| Watch Coverage | ✗ Not included | ✓ 5-year plan available |
| Loss or Theft | ✗ Not covered | ✗ Not covered |
Your Questions Answered
Frequently Asked Questions
Can I add the Preferred Platinum plan to a piece I already own?
Yes. The Preferred Platinum Jewelry Care Plan can be added to any new purchase or to an existing piece of jewelry as long as it is in like-new condition. The item does not have to have been purchased at Bradley's to qualify, but it will need to be evaluated by our team before coverage can be issued.
How long does the jewelry plan last?
The jewelry plan is valid for the lifetime of the piece or up to the total replacement cost of the item, whichever comes first. Watch plans are valid for five years at a time and can be renewed.
How do I make a claim if my jewelry is damaged?
If your covered jewelry or watch needs service, bring it to Bradley's with your original sales receipt and covered item. Our team will handle the claim process directly through the Preferred Platinum network. If you have moved, you can visit any registered Preferred Platinum provider.
Does this replace the need for jewelry insurance?
No. The Preferred Platinum Jewelry Care Plan does not cover loss or theft. It is a repair and replacement protection plan for accidental damage and wear. We strongly recommend pairing your Preferred Platinum plan with a dedicated jewelry insurance policy for complete coverage against every scenario.
What is the difference between the Preferred Lifetime Warranty and Preferred Platinum?
The Preferred Lifetime Warranty is a free maintenance warranty included with qualifying purchases at Bradley's. It covers inspections, cleaning, small diamond replacements up to .20ctw, and minor prong re-tipping. The Preferred Platinum plan goes further by covering accidental damage, center stone replacement, broken chains and bracelets, cracked shanks, rhodium plating, and watch coverage. The two plans work beautifully together.
Available at Bradley's
Premium Protection for Every Piece You Love.
Ask our team about adding a Preferred Platinum Jewelry Care Plan to your next purchase, or to a piece you already own. Available in-store at Bradley's Fine Jewelers, 1122 Western Boulevard, Jacksonville, NC.
Information on this page is sourced from preferred-platinum.net and Preferred Jewelers International and is current as of 2026. The Preferred Platinum Jewelry Care Plan is not an insurance policy and does not cover loss or theft. Coverage terms and conditions are subject to change. Please speak with our team at Bradley's Fine Jewelers for complete plan details and pricing.